Choosing the right clothes hangers may seem like a simple task, but if you’re running a boutique fashion outlet, then you probably already know the importance of putting your personal touch on every little detail. The whole point of a boutique is to take a step away from unsophisticated, mass produced products and to offer something unique and deliberate. In the end, investing in the proper display materials is a good way to preserve your merchandise and your image.
Just as clothes look different depending on the body type of the wearer, they can also project a different image and feel depending on what display materials are used to showcase them. Remember that your customers will spend time holding your hangers and interacting with them as they browse through your collection and try on different clothes.
A well-made hanger designed and labeled with your personal logo can add perceived value to the item that it holds. Where high-fashion is concerned, display accessories are not one-size-fits-all any more than fashion models are.
Display materials should be chosen to fit well with custom clothing nj the entire theme of a boutique. For instance, solid angular materials in black and dark colors tend to appeal to powerful and ambitious businessmen, while ivory is the color of calm and elegant customers. It can be used to exude a relaxed tone of understated elegance. On the other hand, an environmentally-friendly bamboo set of hangers might do well in an Asian-themed Sasawashi boutique, or one that simply advocates a Zen lifestyle.
Beyond this, however, be sure to take the time to deliberate on the exact dimensions, materials, and accessories for each set of hangers that you intend to have customized for the different types of clothes that you have to offer as well.
Obviously, broad shouldered wooden hangers would be best to display heavy coats and jackets during the winter season while a sophisticated metallic look or playful padded fabric might go better with evening ware and delicates.
Some designers would go so far as to change clothes hangers or at least upgrade their collection with every new line of clothing. Every line has a different personality, and each personality deserves different set of display materials with which they can be presented at their best.
Lastly, aside from the aesthetic value, there’s something to be said for the ability of the right display accessories to help maintain the integrity of your garments as well. You don’t want your clothing to stretch out or lose form even before they leave your doors. Custom clothing hangers are an investment in your brand and your image.